Anthony Mendez-Lagunes Portfolio
Connecting data to drive smarter marketing decisions every day.
Campaign Insights
Data Warehouse
Centralized marketing data warehouse built with Ninjacat, unifying paid media, GA4, and creative channel data.
Performance Metrics
Optimized over 415 campaigns by establishing KPIs and reporting frameworks, boosting test registrations by 20%.
Tracking Tools
Developed Google Tag Manager setups and dashboards for real-time insights into user behavior and budget efficiency.
Performance Metrics
Partnered with creative teams to expand analytics adoption, aligning data insights with campaign execution.